Radio stations east of the Mississippi River use "W" as the first letter in their call signs and those west of the Mississippi River use "K" as the first letter in their call signs. We're east, so that's why our call letters are WIHB
Radio can create word pictures that would be extremely costly in any other medium. Stan Freberg, a broadcaster, and comedian used to show the value of word pictures using radio. Imagine draining Lake Michigan, filling it with hot chocolate and flying a plane overhead dropping in a big marshmallow. Now that’s a word picture.
During the Golden Age of Radio, drama programs were named Soap Operas (the sponsors were soap companies)