Why do many retailers play music in their stores?
Holiday retailers use music to attract potential shoppers. For example, if shoppers like the type of music retailers are playing, they will be more likely to enter the store and like the products. Additionally, the slower the tempo of the music, the slower people will walk through the store, and the more they will buy. A faster tempo will encourage shoppers to walk faster and, consequently, they won’t buy as much.
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